Customer (or market) Sales Force Structure Notes: Definitions & Explanations PDF Download
Study Customer (or market) Sales Force Structure lecture notes PDF with marketing definitions and explanation to study “What is Customer (or market) Sales Force Structure?”. Study customer (or market) sales force structure explanation with marketing terms to review marketing course for online MBA programs.
Customer (or market) Sales Force Structure Definition:
A sales force organization in which salespeople specialize in selling only to certain customers or industries.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Customer (or market) Sales Force Structure Notes:
Customer sales force structure describes different type of work force for running a business. If company has diversified product line, then they need sales force in order to meet customer's requirements. However, organization's salesperson is specialized in selling specifically that product in which they have expertise of the targeted customers.
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