Corporate (or brand) Web Site Notes: Definitions & Explanations PDF Download
Study Corporate (or brand) Web Site lecture notes PDF with marketing definitions and explanation to study What is Corporate (or brand) Web Site?. Study corporate (or brand) web site explanation with marketing terms to review marketing course for online MBA programs.
Corporate (or brand) Web Site Definition:
A Web site designed to build customer goodwill, collect customer feedback, and supplement other sales channels rather than sell the company's products directly.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Corporate (or brand) Web Site Notes:
Corporate website carries company's portfolio for the consumer attention. Recently, companies are focusing more on corporate website in order to seek attention. The main purpose of these websites is to provide company's information about their product and services. There are different types of websites; ecommerce, blogs, informational, social or online communities, catalogue and brochure.
Keep Learning with Marketing Notes
What is Basic Produce?
Basic produce explains the product features and its use for the customers, it define the generic characteristics related to product. ...
What is Market-penetration Pricing?
Markdown entrance valuing is a methodology intended to keep costs low to close out potential challenge. At the point when ...
What is Organizational Buying?
Association purchasing is the basic leadership process by which formal associations set up the requirement for acquired items and benefits ...
What is Benchmarking?
It is a mechanism of comparing one company's performance with another. It can be conducted within the company's business, by ...
What is Value-Added Pricing?
The expression "esteem included" portrays the upgrade an organization gives its item or administration before offering it to clients. It ...
What are Online Social Networks?
An online informal community is a social structure made of people (or associations) that can be called as "hubs", and ...
