Brand Development Index (BDI) Notes: Definitions & Explanations PDF Download
Study Brand Development Index (BDI) lecture notes PDF with marketing definitions and explanation to study What is Brand Development Index (BDI)?. Study brand development index (bdi) explanation with marketing terms to review marketing course for online MBA programs.
Brand Development Index (BDI) Definition:
Index of brand sales to category sales.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Brand Development Index (BDI) Notes:
A brand development Index ( BDI) identifies the performance of a brand in a market. In comparison with other markets brand performance, this strategy helps to indicate the overall brand progress in the market with respect to its development index. It depends on the sales of brand's percentage in the specific area in context of the percentage of the country's population of that area. Take an example, if brand sales is 10 percent in the area, which caters 20 percent population of the country. Then, the BDI of the area would be 50 ( 10 x 100 / 20).
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