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Transnational Strategy Notes: Definitions & Explanations PDF | Download eBooks

Study Transnational Strategy lecture notes PDF with strategic management definitions and explanation to study “What is Transnational Strategy?”. Study transnational strategy explanation with strategic management terms to review strategic management course for online MBA programs.

Transnational Strategy Definition:

  • A transnational strategy is an international strategy through which the firm seeks to achieve both global efficiency and local responsiveness.

    Strategic Management by Michael A. Hitt, R. Duane Ireland, et al.



Transnational Strategy Notes:

Transnational system exploits the new diminutives of the world, by enabling brands and organizations to grow their worldwide impression in the selling of their products and ventures, while considering social and cultural contrasts that shape purchasers in their local condition. In other words, for instance, that a nourishment maker situated in the United States might need to grow their quality into Mexico, yet should consider the propriety of the item in that condition including how to showcase it dependent on that particular culture and those clients' practices. Expanded channels of selling and moving items and bunch choices for conveying over the road and around the globe have made it feel like an extremely little world in fact.

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