Selective Retention Notes: Definitions & Explanations PDF Download
Study Selective Retention lecture notes PDF with marketing definitions and explanation to study “What is Selective Retention?”. Study selective retention explanation with marketing terms to review marketing course for online MBA programs.
Selective Retention Definition:
Good points about a product that consumers like are remembered and good points about competing products are forgotten.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
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