Communication Adaptation Notes: Definitions & Explanations PDF Download
Study Communication Adaptation lecture notes PDF with marketing definitions and explanation to study What is Communication Adaptation?. Study communication adaptation explanation with marketing terms to review marketing course for online MBA programs.
Communication Adaptation Definitions:
A global communication strategy of fully adapting advertising messages to local markets.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Changing marketing communications programs for each local market.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Communication Adaptation Notes:
Communication adaptation describes change in the product strategy due to the change in communication strategy. For example, a skin color enhancing cream may communicate that product provides the maximum whitening to their consumers. Conversely, other competitive companies start selling the same characteristics of the cream, and then the brand may decide to change their communication strategy, they will communicate that skin color enhancing cream will not only maximize skin tone but it also soften the skin.
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