Postpurchase Behavior Notes: Definitions & Explanations PDF Download
Study Postpurchase Behavior lecture notes PDF with marketing definitions and explanation to study “What is Postpurchase Behavior?”. Study postpurchase behavior explanation with marketing terms to review marketing course for online MBA programs.
Postpurchase Behavior Definition:
Stage of the buyer decision process in which consumers take further action after purchase based on their satisfaction or dissatisfaction with a purchase.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Postpurchase Behavior Notes:
Essentially characterized, Post-Purchase Behavior is the phase of the Buyer Decision Process when a customer will make extra move, in view of on their fulfillment or disappointment. The purchaser's degree of fulfillment or disappointment is legitimately identified with the shifting connection between their underlying desires for the item (pre-buy), and their view of the real execution of the item (post-buy) in their grasp. On the off chance that after the buy the customer sees the item's exhibition as coordinating their desires, or notwithstanding surpassing them, they will be "fulfilled". In the event that their impression of the item's presentation is not exactly their desires, at that point the buyer will feel "disappointed". The bigger the hole between their desires and the item's presentation, the more disappointment. This disappointment prompts Cognitive Dissonance.
Keep Learning with Marketing Notes
What are Market Offerings?
An offering in promoting is the complete idea to your clients. An offering is more than the item itself and ...
What is Customer Relationship Management?
Customer relationship management is a technique in which companies manage customer interaction with them. In this process customers database is ...
What is Straight Rebuy?
The procedure that happens when a shopper makes another buy of the indistinguishable products in the indistinguishable sum under the ...
What is Representativeness Heuristic?
The representatives heuristic is utilized when making decisions about the likelihood of an occasion under vulnerability. It is one of ...
What is Adoption?
Adoption is a process in which consumer switch or adopt any new product or service. Either, the consumer has been ...
What is Penetrated Market?
Entered market alludes to the arrangement of clients who is now utilizing a specific item or administration. In an entered ...