Mass Customization Notes: Definitions & Explanations PDF | Download eBooks
Study Mass Customization lecture notes PDF with strategic management definitions and explanation to study What is Mass Customization?. Study mass customization explanation with strategic management terms to review strategic management course for online MBA programs.
Mass Customization Definition:
Providing customers with a product when, where, and how they want it.
Management by Stephen P. Robbins, Mary A. Coulter
Mass Customization Notes:
Mass customization is the new wilderness in business for both assembling and administration ventures. At its center is an enormous increment in assortment and customization without a comparing increment in expenses. At its breaking point, it is the large scale manufacturing of separately modified products and ventures. Getting it done, it gives key bit of leeway and financial worth. Mass customization, in promoting, fabricating, call focuses and the board, is the utilization of adaptable PC supported assembling frameworks to create custom yield. Such frameworks consolidate the low unit expenses of large scale manufacturing forms with the adaptability of individual customization. Mass customization isn'T just about fitting an innovation to the necessities of the eccentric client (which is the situation with customization); rather, it is tied in with pretailoring the innovation to the quirks of each client.
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