Customer Value Marketing Notes: Definitions & Explanations PDF Download
Study Customer Value Marketing lecture notes PDF definitions and explanation to study “What is Customer-Value Marketing?”. Study customer value marketing explanation with marketing terms to review marketing course for online MBA programs.
Customer Value Marketing Definition:
A principle of sustainable marketing that holds a company should put most of its resources into customer-value-building marketing investments.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
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