Consumer Buyer Behavior Notes: Definitions & Explanations PDF Download
Study Consumer Buyer Behavior lecture notes PDF with marketing definitions and explanation to study “What is Consumer-Buyer Behavior?”. Study consumer buyer behavior explanation with marketing terms to review marketing course for online MBA programs.
Consumer Buyer Behavior Definition:
Buying behavior of final consumers - individuals and households that buy goods and services for personal consumption.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Consumer Buyer Behavior Notes:
Consumer buying behavior depends on consumers attitudes towards product purchase. It is usually linked with consumer product loyalty; there are four types of consumer buying behavior which includes; complex buying behavior, habitual buying behavior, dissonance reducing buying behavior, and, variety seeking buying behavior. Market researchers analyze customer's choices for buying products.
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