Department Store Notes: Definitions & Explanations PDF Download
Study Department Store lecture notes PDF with marketing definitions and explanation to study “What is Department Store?”. Study department store explanation with marketing terms to review marketing course for online MBA programs.
Department Store Definition:
A retail organization that carries a wide variety of product lines - each line is operated as a separate department managed by specialist buyers or merchandisers.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Department Store Notes:
A department store offers wide range of consumer products in different categories. In recent trends, departmental store often includes; food items, clothing, furniture, home appliances, medicine, toiletries, and cosmetics. Moreover, it added other product line such as food, books, electronics, jewelry, stationery, and men's wear. They usually offer discounts facilities to their customers.
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