Category Membership Notes: Definitions & Explanations PDF Download
Study Category Membership lecture notes PDF with marketing definitions and explanation to study “What is Category Membership?”. Study category membership explanation with marketing terms to review marketing course for online MBA programs.
Category Membership Definition:
Products or sets of products with which a brand competes and which function as close substitutes.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Category Membership Notes:
It is a marketing technique used by the consumers, who usually categorized product into a specific group, relate with other brands offer, to understand what makes it a most competitive choice for them. Consumers would prefer to avail discount offers, where they can get superior quality product in lower prices.
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