Advertising Notes: Definitions & Explanations PDF Download
Study Advertising lecture notes PDF with marketing definitions and explanation to study “What is Advertising?”. Study advertising explanation with marketing terms to review marketing course for online MBA programs.
Advertising Definition:
Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Advertising Notes:
It is a form of communication with the end user of product or services. These are the messages floated by the organizations send to consumers in order to understand about their finalized product or services. It is always present in every era, previously different methods were introduced for advertisement. In recent days, advertisement is catering audience through television , internet, social media, sponsorships, events, and, newspapers.
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