Transnational Strategy Notes: Definitions & Explanations PDF | Download eBooks
Study Transnational Strategy lecture notes PDF with supply chain management definitions and explanation to study “What is Transnational Strategy?”. Study transnational strategy explanation with SCM terms to review supply chain management course for online MBA programs.
Transnational Strategy Definition:
A strategy that combines the benefits of global-scale efficiencies with the benefits of local responsiveness.
Operations Management: Sustainability and Supply Chain Management by Jay Heizer, Barry Render, Chuck Munson
Transnational Strategy Notes:
It is different from the global strategy in such a way it produce goods according to the culture of each country. So, they first study the markets of different countries and the launch their products by considering their societal and cultural differences. For example if a US based company wants to start business in Mexico it must be consider the environment of that city.
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