Purchase Decision Notes: Definitions & Explanations PDF Download
Study Purchase Decision lecture notes PDF with marketing definitions and explanation to study “What is Purchase Decision?”. Study purchase decision explanation with marketing terms to review marketing course for online MBA programs.
Purchase Decision Definition:
Buyer's decision about which brand to purchase.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Purchase Decision Notes:
Buy choice is the point of view that leads a purchaser from distinguishing a need, creating choices, and picking a particular item and brand. Some buy choices are minor, such as purchasing toothpaste, while different buys are significant, such as purchasing a house. The more major the buy choice, the more exertion is commonly put into the procedure. The buyer has now chosen which item is the best dependent on stage one. Additionally in this stage, customers can be effectively hindered from acquiring an item by outside variables, for example, negative criticism with respect to the item or unexpected money related commitments.
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