Generics Notes: Definitions & Explanations PDF Download
Study Generics lecture notes PDF with marketing definitions and explanation to study What is Generics?. Study generics explanation with marketing terms to review marketing course for online MBA programs.
Generics Definition:
Unbranded, plainly packaged, less expensive versions of common products such as spaghetti, paper towels, and canned peaches.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
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