Direct Marketing Channel Notes: Definitions & Explanations PDF Download
Study Direct Marketing Channel lecture notes PDF definitions and explanation to study “What is Direct Marketing Channel?”. Study direct marketing channel explanation with marketing terms to review marketing course for online MBA programs.
Direct Marketing Channel Definition:
A marketing channel that has no intermediary levels.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
Direct Marketing Channel Notes:
Direct marketing refers to the promotional methods which are directly linked with customers. It is an effective marketing technique used by the companies. Direct marketing formats like telephonic calls, door to door interaction, email, website, voice mail messages, and social media platforms. Moreover, the advertising method can give opportunity to directly market goods to the consumers.
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