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Personal Communications Channels Notes: Definitions & Explanations PDF Download

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Study Personal Communications Channels lecture notes PDF with marketing definitions and explanation to study What are Personal Communications Channels?. Study personal communications channels explanation with marketing terms to review marketing course for online MBA programs.

Personal Communications Channels Definition:

  • Two or more persons communicating directly face-to-face, person-to-audience, over the telephone, or through e-mail.

    Principles of Marketing by Philip T. Kotler, Gary Armstrong



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