Customer Perceived Value (CPV) t Notes: Definitions & Explanations PDF Download
Study Customer Perceived Value (CPV) t lecture notes PDF with marketing definitions and explanation to study “What is Customer Perceived Value (CPV) t?”. Study customer perceived value (cpv) t explanation with marketing terms to review marketing course for online MBA programs.
Customer Perceived Value (CPV) t Definition:
Difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
Principles of Marketing by Philip T. Kotler, Gary Armstrong
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